My Spanish horse has always reacted to any fly bites and has suffered from sweet itch for the last 2 years. The first year, while l was on holiday and he was being cared for by someone else, he rubbed his mane and tail until it was bold and bleeding.He was in a sorry state .Herd Leader was recommended by a friend and l immediately started using it. The following year and from now on, l always use Herd Leader. He is fly rugged all summer, only goes out during the day, wears fly spray and has a preventative injections in February. As anyone who loves animals will know, when your animal is suffering you do everything you can to help them. He now has a beautiful long mane and tail, and is so much happier. I would not want to stop with anything of the above and would definitely recommend all of it. Herd Leader is something l rely on and l believe it has really helped manage his condition. The supplement we use everyday for most of the year (as he is so reactive to any bites). The lotion l use to soothe if he has had bit of an itch, usually at the top of the tail or base of the neck. It would be really great if Herd Leader could develop some shampoos or fly sprays to support these two great products so it could be a one stop shop!